Target Audience Survey



I held some auditions for the performance part of my music video to decide who would sing in the video. I have decided to go with Jess, she is also being in my narrative, as she has a lot of previous expense in singing and during the auditions she was not self conscious in from too the camera.

Actors, Locations and Props


I have chosen to use Jess as the main character in my music video. She will be doing the performance element of the song, but also be acting in the narrative as well. I chose her because not only does she have a lot of experience in singing and acting and therefore won’t be embarrassed or shy in from too the camera, but she also does Media A Level and so will understand what I’m trying to achieve.

Screen Shot 2017-09-21 at 14.48.11

I have also chosen Laurie to play the boy character in my music video. This is because him and Jess are already a couple and therefore they won’t really have to act too much and so the music video won’t look too fake or scripted.



I have chosen to have the performance part of my music video at the sand dunes in St Ouens. It is not a particularly interesting location although I think it will look really good when it is quite windy and the sunset in the background. I was inspired by some of the locations also used in Miley Cyrus ‘Malibu’ video.

Other locations I plan to use are a boat, the swing in St Ouens and the inside of a house.


I will not really be using many props and they will not act as a main part of my music video. However I will use a phone and a car at certain points in the video, as well as shooting on of the planned scenes of my video on my friend’s boat

Screen Shot 2017-09-21 at 15.07.01imagesScreen Shot 2017-09-23 at 14.29.44

Lyric Analysis

I have chosen the song ‘Waking up Slow’ By Garielle Aplin, I have also decided to use the piano version for my music video as I preferred the more mellow sound that it had over the official song, which was a bit too upbeat. I also think you can appreciate the lyrics more when the song is slower and more acoustically sang.

I analysed the lyrics to the song so that I would get an idea of what was happening in each different section of the music video. I also highlighted the lyrics in pink where I think the performance element of the video will be.

Screen Shot 2017-09-20 at 21.16.02Screen Shot 2017-09-20 at 21.15.48

Digipak Research 4

Dua Lipa

The front cover of Dua Lipa’s Digipak is a photograph is her, with her name is big, bold letters. The background is very blurred and just of a colour, and therefore does not distract the viewer from the main photo of her. On the back cover, there is a similar photo and her name can be seen again in big letters. The song list is in smaller font and does not really draw the viewers attention in any way. The colour scheme on the back is a blue / pink sort of mix of colours, this fits in well as the front covers mainly pink. Screen Shot 2017-09-07 at 18.06.59

The CD is very simple, as it is just black with a ring of silver round the middle. Her name can once again be seen as the statement piece of the CD.

Digipak Research 3


The front cover of Adele’s Digipak is very simple and it is literally just a photo of herself. There is no album name, not even her name, just the photo. The photo is is black and white, although there also looks like there may be a sepia sort of filter over it, which makes it look like an older photo than it actually it. On the back is a similar photo and the names of all the songs on the album. The photo again looks quite old as it is quite grainy, and again seen in monochrome. Screen Shot 2017-09-07 at 18.00.46

The actual CD is even more simple. It is a very light pink colour and has the numbers 25, the name of the album, seen on it. I think the simplicity of the whole digipak is very effective.