Final Draft

For my final draft, I colour corrected certain elements of my video using colour correcting tools of Premiere Pro. I felt that this gave my music video a more professional feel and also enhanced colours given off from the sunset throughout the video, which is a running theme and one in which I have payed close attention to.

Below you can see the difference in colour and contrast between screenshots taken from the third draft and then of my final draft.

Here is my final draft:

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Final Website

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I created a website for my artist Jessica Garton to keep her fans up to date with information, such as when tickets for her tour come out and when new music and videos are being released.

Home Page:

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I created my website with the free website creator Wix.com. After researching numerous real life artists website I found out about conventions and what I should include to make my website successful. I created six headings of: Home; What’s New; Listen Now; Shop; Tickets and Tour and Social Media.

What’s New:

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On the ‘What’s New’ page I included a brief summary of what Jess is up to, to keep fans in the loop. I also used this page as an opportunity to promote her new music video and her social media. I decided to have the music video automatically play when people visited the site, so that fans were constantly exposed to the new material.

Listen Now:

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I created a page titled ‘Listen Now’ which would link fans directly to Jessica’s music. The first link seen links to the youtube video of the song ‘Waking Up Slow’ which I believe is one of the easiest ways for everyone to access and enjoy Jessica’s music. Below, there is also an image of her new upcoming album, with the album art seen, along with a few songs listed to give fans an idea of what to except. There is also a link to buy and share the album, so the news gets out to everyone about her new music. The album is only £9.99, which I believe is a very reasonable price as Jessica is a fairly new artist and I’d like to believe that she cared more about the music than the money.

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I also included a link to the lyric video of the song ‘Waking Up Slow’ and of course a link to the actual music video, so that fans are constantly exposed to it and therefore it would be seen be a greater audience.

Shop:

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For the shop page within my website, I created two types of merch: a simple t-shirt and a phone case. As Jessica is a rather new artist, her fan base would not be huge and therefore merch would have only been a recent idea for her, but hopefully more merch would be created when her fan based expanded. I created my merch but designing the logo and then putting it onto a t-shirt and phone case. I knew I wanted to keep it relatively simple as this it the kind of vibe that I wanted to portray about my artist.

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I then created a Tickets and Tour page with detailed information about the first leg of the tour which had just been announced. I also included links to buy tickets, so that they were easily accessible to fans and also a comment that more tour dates would be announced soon, so that fans were not disappointed if tickets sold out.

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I then created a social media page with links to her Instagram, Twitter and Facebook pages, which would allow fans to follow Jess and keep up to date with her daily life.

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This is a screenshot from the Instagram account that I created for her, promoting her new music and music video and also giving fans news about her day to day life.

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I decided to create a business account for the Instagram, so that Jess could promote herself as an artist and really get her name out there. This also allowed her to see how many people had been visiting her profile, which may also indicate how many people are being exposed to her new music.

Final Digi-Pack

Here is the digi-pack I have made for my artist. I wanted to keep my digi-pack rather simple and not too elaborate, and so followed the simple design and running theme throughout of a sunset. I feel this is a typical convention of the indie/ acoustic music genre and so means that my artist fits the genre perfectly.

I edited my images on Photoshop, increasing the brightness and contrast and perfecting the colouring of the image, where I felt necessary. I used Photoshop to layer two images seen on the from cover, to achieve the effect of my artists head being seen on top of the font. I used two different layers to do this.  I then used a dici-pack template that I was given by my teacher to make sure my dig-pack was the correct size and that all my text and important parts of my image were seen clearly.

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Evaluation Question 4

Script:

I used multiple media technologies in the research, planning, construction and evaluation stages to help me achieve my final media production.

In the research stages I used Youtube to watch many music videos in the indie and acoustic music genre to help me understand the typical conventions of the genre, and gaining inspiration for my own music video. I then completed several research posts of existing music videos where I did a shot by shot analysis of each video, thinking again about conventions and ideas that i could use in my own production.

The task involved taking several screenshots of specific areas of the video that were significant or worth highlighting based on their importance to narrative, use of camera angles and performance aspects. I then used a pages document to import the screenshots and write up written analysis of each shot. I carried this out for every music video, commenting and analysing on what I thought was most significant and inspiring.

Within the planning stages of my music video, I created a ‘Target Audience Interview’ where I filmed six different people from my demographic, answering questions finding out more about the needs and wants of my target audience. This put the interviewees’ on the spot, and forced them to answer the questions truthfully and naturally. I also carried out some informal auditions so that I could decide on the artist for my video. After deciding on my specific actors and main artist, I created a shot list, deciding what would be shown in the music video for each lines of the song.

In the construction stage of my final music video I used a Nikon 1300d camera when filming and then imported my footage into Premiere Pro. To achieve the vhs effect on some of the videos, I downloaded the app Camcorder on my phone and then imported the footage to make the shots look older and then imply they happened in the past.

Premiere Pro was a crucial part in the construction of my final music video as it allowed me to edit all of my footage together and also so it was in time with the song. A feature I did use on premiere pro was that of interpreting the footage from 50 frames per second, in which it was filmed in, to 25 frames per second, to achieve effective slow mo within my video. I used this for some of the performance elements of my video, which meant that i had to film my singer singing at twice the speed. I downloaded the song I was using ‘Waking Up Slow’ off of Youtube and increased the speed to times two to achieve this. In terms of other equipment used, I also used a tripod to get steady shots during performance elements, although I felt the tripod was not always necessary.

As well as the construction of my actual music video, I also had to construct a digi-pack and website for my artist. To do this I photographed my artist on the same day as we filmed many performance elements of the music video, to show continuity and then I put the photos in Photoshop. Here I edited them accordingly and I also downloaded a font from 1001 fonts that I though was suitable for my artist and also fitted into the indie music video genre. As previously stated, I was inspired by Dua Lipa’s digipack to put the font behind my artists photo and so created a layer of the image of my artist and layered up the two images so the photo of my artist was now on top of the font. I also created a website on the free website maker Wix. Within my website, I have utilised a variety of social media platforms to advertise and promote my artist and her upcoming album. This proved to be extremely useful as it increased the awareness and image of my developing ‘artist’. Wix was essential in the creation of my own personalised website.

I uploaded all my progress to Vimeo, which was great for sharing my videos. In addition I presented all my research posts and progression of my advanced portfolio onto wordpress.com.

In conclusion, to create the evaluation questions I used quicktime screen recording to record my actions on the computer before uploading and editing them on Premier Pro.